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Retail: Groceries & Consumer Goods — 2025

Brand Manager Console

A unified interface for managers to add and remove apps on store devices, manage user permissions, and monitor compliance across 9,551 stores.

We designed a centralized console that empowers store managers to deploy and remove applications on handheld devices, control user access and permissions, and track compliance status — all from a single dashboard serving 9,551 retail locations.

Duration

6 months

Team

3 people

My Roles

Lead UX Designer Custom Component Designer Accessibility Lead

Deliverables

User Flows / Wireframes / Hi-fidelity Mockups / Interactive Prototypes

Tools

Figma / Mural / UserTesting

Year

2025

The Challenge

Overview

Managing applications, user permissions, and compliance across 9,551 stores was fragmented across multiple legacy tools, creating delays, inconsistencies, and security gaps. Our goal was to design a single, intuitive console that gave managers full visibility and control over their store device ecosystem, streamlining app deployment, access management, and compliance monitoring into one cohesive experience.

To comply with my non-disclosure agreement, I have omitted sensitive information, including research documentation, personas, and journey maps. All information in this case study is my own and does not necessarily reflect the views of ADUSA.

Phase 01

Exploration & Wireframing

Early in the process, we recognized that the original design was overcomplicating key workflows and burying critical actions behind unnecessary layers of navigation. We scrapped it entirely and approached the redesign with a fresh perspective, focused on making the core selections Brand Managers need: app deployment, store selection, and permissions, making them as basic and straightforward as possible to deliver a significantly smoother user experience.

Wireframe iterations focused on simplifying the core workflows of app deployment, store selection, and permissions management.

Department access and job roles wireframes showcasing the iterative process of simplifying permissions management.

Phase 02

Hi-fidelity Mockups

Building from the validated wireframes, we created hi-fidelity mockups and pushed through many design iterations to land on a unified solution that gives Brand Managers clean, simple control over app distribution and user role assignments for store associates. The result was a streamlined workflow that reduced complexity at every step, making it effortless to manage which apps reach which devices in which locations and who has access to use them.

Brand Manager Console design iterations focused on streamlining app deployment and permissions management workflows.

Brand Manager Console hi-fidelity mockups showcasing the final design solution for unified app and permissions management.

Impact

The Results

Research, wireframing, and hi-fidelity mockups led to a focused solution: a console that lets Brand Managers add and remove apps, select stores, and assign roles across 100+ applications, serving thousands of store associates at all 9,551 locations. A fragmented, error-prone process became centralized and intuitive, cutting onboarding time and giving managers confident control over their entire device ecosystem.

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