The work that feels effortless to use is the work that demanded the most.
Selected Work
Each project represents a deep collaboration with teams pushing the boundaries of their years of experience.
A complete redesign of the handheld item management experience for 100,000+ retail employees across 9,551 stores.
A unified interface for managers to add and remove apps on store devices, manage user permissions, and monitor compliance across 9,551 stores.
Additional Work
From design systems to healthcare platforms... a collection of work built to solve real problems.
Designed and built entirely from 0 to 1, NOVA is a production-ready design system comprised of 36 components, each paired with thorough documentation, real-world usage examples, and interactive prototypes that eliminate ambiguity and accelerates the handoff between design and engineering.
A desktop dashboard and set of mobile widgets for busy managing professionals to manage their day, stay focused, and get more done. Featuring yesterday's sales, email, task manager, and a personalized agenda. My Day surfaces everything you need to know and do in one place right when you need it.
A comprehensive healthcare platform built and designed entirely in Figma Make with extensive customization to streamline clinical workflows, improve patient care, and enhance interoperability across healthcare systems. Core EHR offers a suite of tools for electronic health records management, patient engagement, and data analytics, all built with a user-centered approach to meet the needs of healthcare providers and patients alike.
AI Web Design
Designed and built while exploring the boundaries of AI-assisted design.
A comprehensive electronic health record (EHR) platform built in entirely in Figma Make, designed to streamline healthcare management.
A deceptively simple, feature-packed SVG gallery built with React and TailwindCSS, developed entirely using Grok AI.
A meal planning and recipe management app built with React and Chakra UI. Built using Grok AI to find soft food options I could eat due to chemotherapy treatment.
About
With over 25 years at the intersection of research, strategy, and craft, I've led design for products that serve hundreds of thousands of users. From healthcare platforms, logistics, advertising, automotive, and retail grocery to AI-powered workflow solutions, my work is rooted in understanding people deeply...their frustrations, aspirations, and the quiet moments in between.
I specialize in complex problem spaces where good design isn't just nice-to-have, it's the difference between a product that's used and one that's loved. I bring research rigor, systems thinking, and a relentless focus on outcomes that matter.
How I Work
Deep research — interviews, analytics, competitive analysis. Understanding the problem space before touching a pixel.
Synthesize research into actionable frameworks. Map journeys, define principles, align stakeholders on what matters.
Iterative exploration from low-fi to high-fi. Test early, test often. Design systems that scale, details that delight.
Meticulous handoff, QA partnership, and post-launch measurement. Success is defined by outcomes, not deliverables.